Category: GDL Auto Blog

Growing up I had been told the story that my father was in the Air Force and was a dog handler and that was the story I gave whenever I was asked ‘what does your father do?’. It was not a complete lie, as that is how he started his career. Many years on after

Marketing works, we have seen and experienced this first hand after getting some training in the area. Most of us know this to be true even if people complain and whinge that it is a waste of money and does not work. The reason for this “it does not work” mindset is the lack of

As part of the growth and expansion of GDL Automotive, we signed up to a small business marketing course known as Basic Bananas. This is a fantastic business that has pushed our business forward in leaps and bounds. We would not be where we are today without the help and contribution of many people, but

If you took the time to visit the about us page on the GDL website you will discover some rather interesting facts about myself and the team. This information that is listed on our page is very deliberately done, arriving on a mechanics website, where it lists  qualifications and number of years experience is boring and

Keeping clients can be difficult. Many factors contribute to keeping clients returning over and over again and we strive to do the right thing by our clients which brings them back to us. To do this we are combating the misconception that all mechanics are thieves, we’re also combating a level of ignorance in some

A day busting at the seams with work and normal pressures. Someone has reversed into one of our clients cars in the car park, parts for a Honda CRV have arrived and turn out to be parts for a washing machine and someone has called in sick. It’s all normal pressures that a mechanic deals

It’s no secret that our target market is Mothers, our free pick up service was developed directly to cater to clients who are short on time. We’ve found over the years that our most ideal client is what most would stereotype as a “Soccer Mum”, these women hate being labelled as soccer mums so we avoid calling them