HOW TO CREATE A BIG CAR MEET

When planning out a marketing campaign for our little enterprise we found ourselves falling back on the experiences we gained from managing No Limits Performance (a car enthusiasts club we previously blogged about). The leasons learnt in that role resulted in a skill set that allows us to pull together a large scale enthusiasts group…

Death of an Icon

When Michael Jaskson died, the music loving world came to a grinding halt. Millions of people mourned and for days and Western culture seemed to hang in limbo. I remember thinking “this is ridiculous”. Sad as anyone passing is, fans did not know him and his death would not directly affect their lives. I did…

Marketing Works

Often small business owners gather at network meetings, or seminars of one sort or another and without fail every time someone gripes to us at these things. “Marketing is a waste of time and money” or “Markeing does not work”. Shortly after our move to Warriewood the results of our marketing kept the business afloat.…

Building the Fleet

It was apparent we had discovered a magic formula with the pickup service we offered, as with very little marketing clients were coming in hard and fast. The issue then arose that we did not have the means to cater to all of our clients within a realistic time frame due to the lack of…

A New Workshop

The story behind the move to the new workshop when told comes across as a very straight forward process. We looked, we applied and we moved. The reality is this is not the case and it was somewhat stressful. As I mentioned in a¬†previous blog post a particular tow truck driver had me wound up…

Inspiration

What keeps the team ticking at GDL? Writing this post has caused me to pause and reflect a little as I can easily identify what it is that keeps me personally striving for our latest goal but I have never asked the other team members what it is for them. At this point its important…