Jeep Gladiator to Remain in Australia Despite Declining Sales in 2023

The Jeep Gladiator, despite facing slowing sales in 2023 and being discontinued in Europe, will continue to be available in Australia. Jeep Australia has confirmed that there are currently no plans to discontinue the Gladiator, and any updates regarding its future will be announced in due course.

In Europe, the Jeep Gladiator will make its exit with a final series of V6 diesel-powered FarOut editions, based on the high-grade Overland trim, featuring unique badging and styling.

Similar developments have unfolded in the United States, where the V6 diesel-powered Gladiator is reaching the end of its production cycle. However, the petrol-powered Gladiator will persist in Jeep’s home market, with a mid-life update set to be unveiled at the upcoming Detroit motor show.

It’s worth noting that the Jeep Gladiator, a four-wheel-drive utility vehicle, has faced challenges in the Australian market, ranking as the slowest seller in the 4×4 ute category. Sales data from VFACTS industry reports reveal that only 583 units were delivered up to the end of August in 2023. This figure represents a 43% decline compared to the same period in the previous year when 1,029 units were sold. In 2022, a total of 1,397 Gladiators were reported as sold.

The drop in Gladiator sales in Australia coincides with price increases implemented by Jeep. For instance, the launch price of a Gladiator Rubicon in 2020 was $76,450 plus on-road costs, but the same vehicle now carries a price tag of more than $10,000 higher, with an asking price of $87,250 before on-road costs. Despite these challenges, Jeep remains committed to the Gladiator’s presence in the Australian market.

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