The knowledge of this subject has not always been known to me. The information and ongoing research into all things business started with frustration for me. I knew small business was hard work as my father had started his own whilst I was in high school, but I have become fascinated in it. What is the difference between the businesses that are born and grow to become Apple, Pixar, Virgin, Starbucks and those that become a statistic? It became a search for the differences between those who make it and those who don’t. Conferences, endless books, webinars and training courses all on the hunt for the “silver bullet” that will ensure GDL will one day be a household name in Sydney. I have not yet found a single solid “this is the formula” and I doubt I ever will, as there are many differences between the success stories. So much of it comes down to an internal desire to make it no matter what and in some cases a bit of dumb luck.
Integrity is defined as “the quality of being honest and having strong moral principles”, this is what we dream of. How are we going to change the whole industry? We have no idea but it starts with one workshop, our workshop. And that is exactly why we have a booming loyal client base.