Honda announced in 2021 that it would be discontinuing its automobile sales and production operations in Australia. The decision was based on a global restructuring strategy by the company to streamline its operations and focus on key regions and products. As part of this strategy, Honda has decided to withdraw from markets that do not fit its long-term goals and objectives.
The decision to leave the Australian market was not made lightly, and was based on a number of factors, including challenging market conditions, changing consumer preferences, and the increasing costs of doing business in Australia. Despite its long history in the country, Honda has struggled to maintain a significant market share in recent years, with many consumers opting for rival brands and models.
The company has stated that it remains committed to supporting existing customers in Australia, and will continue to offer warranty and after-sales service through its national network of dealers. However, it will no longer produce or sell new Honda vehicles in the country, and will instead focus on other markets where it believes it can achieve sustainable growth and profitability.
