The iconic SUV has seen a dramatic price slash in Australia, with some models dropping a whopping $28,000. This move comes after Jeep sales plummeted to their lowest level in nearly 15 years.
Remember the long lines for the previous-generation Grand Cherokee? Those days seem like a distant memory. Jeep Australia sold a record-breaking 30,000 units in 2014, but that number has shrunk significantly. In 2023, sales reached their lowest point since the Global Financial Crisis, with just over 4,600 Jeeps finding new homes. So far in 2024, things aren’t much better, with Jeep sales down a staggering 40%.
This sales slump seems to be behind the aggressive price cuts. Jeep Australia has slashed prices across the entire Model Year 2023 Grand Cherokee lineup, including both five-seat and seven-seat “L” models. The discounts range from a significant $11,000 to a jaw-dropping $28,000, making the Grand Cherokee a much more tempting proposition for budget-conscious buyers.
Here’s a breakdown of the new prices (on-road costs not included):
- Grand Cherokee Night Eagle (5-seat): Now $65,450 (down $12,500 or 16%)
- Grand Cherokee L Night Eagle (7-seat): Now $69,450 (down $13,300 or 16.1%)
- Grand Cherokee Limited (5-seat): Now $72,950 (down $11,000 or 13.1%)
- Grand Cherokee L Limited (7-seat): Now $75,950 (down $12,800 or 14.4%)
- Grand Cherokee Overland (5-seat): Now $77,950 (down $20,500 or 20.8%)
- Grand Cherokee L Overland (7-seat): Now $81,950 (down $21,300 or 20.6%)
- Grand Cherokee L Summit Reserve (7-seat): Now $91,450 (down $28,000 or 23.4%)
- Grand Cherokee Summit Reserve 4xe (plug-in hybrid): Now $111,450 (down $18,500 or 14.2%)
These are some of the steepest price cuts Jeep Australia has ever offered. If you’ve been eyeing a Grand Cherokee but the price tag was a sticking point, now might be the perfect time to take a test drive. However, it’s important to note that these discounts only apply to remaining Model Year 2023 stock. The new Model Year 2024 models haven’t arrived in showrooms yet and won’t be included in this price slash.
